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So here is is, Merry Christmas

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We've got a decision to make. Do we send out review copies of the book before Christmas, with the pitfalls of bad weather, Christmas mail volume and the book being dumped in a drawer as festivities get under way? Or do we wait until 2011 has well and truly got under way?
We decide that as long as the books go out before the end of the second week in December, we'll be OK. Recipients of review copies include clients, academics and people whose opinions on networking we respect. In our covering letter, we ask them to put honest reviews up on Amazon. Active PR for the book with editors and others won't start until well into the New Year, but now it's time to sit back and see what the people who really matter to us think of our handiwork.

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Guest Friday, 15 December 2017

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