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The Network Effect reaches #7 in the Economists’ Bookshop weekly chart

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I’m used to running workshops for relatively small groups, and I’ve also delivered masterclasses to all sorts of audiences, both large and small. But there’s something distinctive about a book event – and when that book is your own, the event becomes even more special.

It may have something to do with having spent the early part of my career in the world of publishing, or the fact that I’ve taken part in the same literature class for more years that I care to admit…

Whatever the reason, I was strangely moved when speaking to an audience at The Economists’ Bookshop (at the London School of Economics and, I believe, the only branch of Waterstone’s to retain its original name). The audience wasn’t huge, but they were all book lovers, and many of them were students. The venue wasn’t specially impressive but it was a bookshop. And to see our book (with my name on it, as co-author together with my colleague Tony Newton) ranked 7 in that week’s sales charts represented a validation of all that we have been striving to achieve – changing attitudes to networking and helping people connect with each other in these difficult times.

Now all we have to do is persuade the 300-odd other branches of Waterstone’s to (a) stock the book so that browsers have a chance of coming across it and (b) run a signing event! Any suggestions will be gratefully received!

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Guest Wednesday, 18 October 2017

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